Privacy Policy

Privacy Policy

 

Last Updated: December 18, 2025

1. Important Information and Who We Are

Purpose of this Privacy Policy

This Privacy Policy aims to give you information on how Vitality Meds collects and processes your personal data through your use of this website (https://vitalitymeds.co.uk/), including any data you may provide through this website when you purchase a product, sign up for our newsletter, or contact us.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions so that you are fully aware of how and why we are using your data.

Controller

Vitality Meds is the controller and responsible for your personal data (collectively referred to as "Vitality Meds", "we", "us", or "our" in this policy).

Contact Details:

If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us using the details below:

  • Full Name of Legal Entity: Vitality Meds trading as Vitality Meds

  • Email Address: info@vitalitymeds.co.uk

  • Postal Address: 5 Darlington Close, Sandy, Bedfordshire, SG19 1RW, United Kingdom

  • Telephone: 01767 660541

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together follows:

  • Identity Data: Includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, and gender.

  • Contact Data: Includes billing address, delivery address, email address, and telephone numbers.

  • Financial Data: Includes bank account and payment card details (Note: We do not store full credit card details; these are processed by our secure payment providers).

  • Transaction Data: Includes details about payments to and from you and other details of products you have purchased from us.

  • Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform on the devices you use to access this website.

  • Profile Data: Includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.

  • Usage Data: Includes information about how you use our website, products, and services.

  • Marketing and Communications Data: Includes your preferences in receiving marketing from us and your communication preferences.

Special Category Data (Health Data)

As a retailer of health and wellness products, we may collect data concerning your health (e.g., if you contact us regarding specific medical conditions or if you complete a consultation form for specific pharmacy medicines).

  • We only process this data with your explicit consent or where it is necessary for the provision of health or social care treatment (under Article 9(2)(h) of the UK GDPR).

3. How Is Your Personal Data Collected?

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:

    • Purchase our products;

    • Create an account on our website;

    • Subscribe to our service or publications;

    • Request marketing to be sent to you; or

    • Give us some feedback.

  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.

     

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

 

  1. Performance of Contract: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., fulfilling your order and delivering goods).

     

  2. Legitimate Interest: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., for fraud prevention or to improve our website).

     

  3. Legal Obligation: Where we need to comply with a legal or regulatory obligation (e.g., tax reporting).

Purposes for which we will use your personal data

Purpose/Activity Type of Data Lawful Basis for Processing
To register you as a new customer Identity, Contact Performance of a contract with you
To process and deliver your order including: (a) Manage payments, fees and charges; (b) Collect and recover money owed to us Identity, Contact, Financial, Transaction, Marketing and Communications

(a) Performance of a contract with you


(b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy; (b) Asking you to leave a review or take a survey Identity, Contact, Profile, Marketing and Communications

(a) Performance of a contract with you


(b) Necessary to comply with a legal obligation


(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting) Identity, Contact, Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security) 

 


(b) Necessary to comply with a legal obligation

 
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you Identity, Contact, Profile, Usage, Marketing and Communications, Technical Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

5. Disclosures of Your Personal Data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

  • Service Providers: Companies who provide IT and system administration services (e.g., Shopify, our e-commerce platform).

  • Payment Processors: Banks and payment providers (e.g., PayPal, Stripe) to process your payments securely.

  • Logistics Companies: Delivery couriers (e.g., Royal Mail) to deliver your orders.

  • Professional Advisers: Including lawyers, bankers, auditors, and insurers.

  • HM Revenue & Customs: Regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International Transfers

Some of our external third parties (such as Shopify) are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.

  • Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK (International Data Transfer Agreements).

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

8. Data Retention

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • Legal Requirement: By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.

9. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:

  • Request access to your personal data (commonly known as a "data subject access request").

  • Request correction of the personal data that we hold about you.

     

  • Request erasure of your personal data.

     

  • Object to processing of your personal data where we are relying on a legitimate interest.

     

  • Request restriction of processing of your personal data.

     

  • Request the transfer of your personal data to you or to a third party.

  • Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact us at info@vitalitymeds.co.uk.

10. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

  • Strictly Necessary Cookies: Required for the operation of our website (e.g., to put items in your shopping cart).

     

  • Analytical/Performance Cookies: Allow us to recognize and count the number of visitors.

    You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.